Bath care.(Perfectly Natural)

The meteoric rise of the bath and body category over the past several years has been closely tied to the burgeoning popularity of natural products. There is an inherent synergy between the two, and natural bath product manufacturers have done a good job leveraging their marketing off that connection.

"Natural products represent the real profit opportunity for chain drug retailers in the bath and body category," says Larry Freeman, founder and chief executive officer of Freeman Cosmetic Corp. "The major brands in this category are very price-sensitive. The retailer can make as ...